Retail Profitability Tactics Workshop

Consumer psychologist and retailing consultant, Bruce D. Sanders, will present techniques for setting prices, launching sales promotions, increasing the size of the purchase, changing shoppers? preferences, and ensuring customers return soon. Each participant will receive a copy of Dr. Sanders? book Retailer?s Edge: Boost Profits Using Shopper Psychology.  The project is graciously funded by a community development grant from the Wells Fargo Foundation to the SBDC.  Because of the Wells Fargo Foundation sponsorship there is no fee for participation by owners or operators of small to midsize retail businesses, but enrollment is limited to 20 retailers and advance registration is required.  In addition, follow-up one-on-one counseling by SBDC Business Advisors will also be available at no cost to help retailers implement the strategies learned in the workshop.