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Web-Based Updates That Will Give Your Business a Boost

The internet is constantly evolving, and it’s important to stay up to date with the latest trends in web-based improvements that can give your business a boost. Whether you’re an established small business or just starting out, there are plenty of ways to harness the power of the web to maximize your success. Today, the Fairfield-Suisun Chamber of Commerce explores the web updates you need to put your business ahead of the competition.


Focus on Website Accessibility and Ease of Use


First, your website should be easily accessible on any device so that potential customers can find the information they need quickly and conveniently. Make sure all links are working properly, check for broken images or videos, and ensure that all pages load quickly. Additionally, make sure that each page has a clear purpose and is organized in a way that customers can find what they need without getting lost or confused.


Set Up a Reliable Storefront


Setting up an ecommerce store is becoming increasingly popular among small businesses due to its cost-effectiveness when compared to traditional brick-and-mortar stores. Having an ecommerce store allows customers from all over the world to purchase your products at their convenience 24/7. Using reliable payment gateways like PayPal or Stripe makes it more convenient for customers to shop since they won't have to input their credit card details every time they purchase.


Optimize Your Website


SEO stands for search engine optimization, which involves optimizing your website using certain keywords that people frequently use in searching for products or services related to yours. It’s important, therefore, to do keyword research before implementing SEO tactics to determine which words and phrases work best for driving more visibility. If you want to take SEO to the next level, you should consider working with an agency that can really help you increase sales and customer engagement. 


Also, when adding to your website or marketing in general, take advantage of free resources whenever possible. For instance, different situations call for different file formats. If you are more skilled at working in PDF format but want to convert your PDF to an image file to use in print and digital marketing materials, you can try this tool.


Invest in Digital Security Solutions


In this day and age of digital security threats, it’s vital to make sure that online transactions or services being offered on your website are secure and protected from malicious attacks. Investing in security features like SSL encryption and two-factor authentication will go a long way in building trust with customers who may be wary about giving out personal information online.   


Learn Coding


If you want an edge over the competition, it pays (literally) to have some coding knowledge under your belt, even if you don’t plan on doing coding yourself. Knowing basic HTML or CSS will enable you to make quick changes or updates yourself instead of having to rely on someone else to do so each time. This will potentially save you a lot of money in the long run. You can take courses online if you don’t feel comfortable learning everything on your own. Learning how to code will give you an extra edge over competitors.


Look to Other Areas of Your Business for Growth Opportunities


If you're serious about taking your business's growth, changing your business structure may be something worth considering down the line. There are many options to choose from and each comes with its own pros and cons, so carefully weigh your options to see which will be the most beneficial for your particular situation. It’s also a good idea to examine the business structures of your competitors to see what works and doesn’t work for them. 


Now is the perfect time for small business owners to take advantage of technology advances and ensure websites are optimized for maximum visibility online and secured against cyber threats. By investing in reliable payment gateways, taking advantage of free online tools, brushing up on coding skills, and exploring other available avenues for growth, there's no telling how far your business can grow.


Reap the benefits offered by a Fairfield-Suisun Chamber of Commerce membership by joining us today!